Sunday, February 15, 2015

Music Videos Imagery and Lyrics: Transforming Gender Ideologies in Music Videos

Change begins with awareness. That is, in order for transformation to occur, society needs to be aware of its shortcomings.  For example, in late 19th century, suffragettes in the United States marched with banners showing the need for women to participate in the democratic process.  This was a movement that made others aware there was a need to change. In the 1960s, reformers gathered and marched in Alabama, in cities now renowned for their civil rights activism, such as Selma.  These marches remain of interest in the media today because of how they drew the nation to change.  Today, music video now has the power to transform us.  It can stir our consciousness to seek change – to free individuals from society’s constraints, including the restrictions of our culture’s gender ideologies. These are two examples.

Patrick Wolf’s Lycanthropy challenged gender dynamics.  His lyrics compel us with the statement: ‘Send all your barriers into the fire.’  Those barriers refer to ones which prohibit us from freely expressing ourselves.  Wolf’s lines ‘cut my penis off’ or ‘sewed my hole up’ are figurative references to being free to experience life outside of preset gender roles.  He referred to removing yourself from preconceived responsibilities of what society requires of those who are male versus female.  ‘Now you please yourself and fight your own wars’ is a message of awareness – that it will be a struggle to be freed from gender roles.  It is today’s fight, much the same as suffragettes and the civil rights activists battled inequality in the past.  Wolf’s message, ‘be your own hero/be your own savior,’ speaks to empowering yourself to succeed outside of gender roles.  Lycanthropy was not negative against society’s boundaries, but instead compels us to break with boundaries when they are ineffective to do our best as individuals.


In the Spa Day music video rapper,  Le1f, also challenged preconceptions of accepted sexuality with his seductive connotation:  "Now what you wanna do? And who you wanna do it with?"  This lyric is a direct contrast to David Nylund’s statement in When in Rome: Heterosexism, Homophobia, and Sports Talk Radio that, “The mass media industry, therefore, often mobilizes pleasure around conservative ideologies that have oppressive effects on women, homosexuals, and people of color.”  Instead, Spa Day clearly associated pursuit of pleasure with the freedom to choose partners.  Additionally, the rapper appeared in pink socks and robes, openly sporting typically female clothing styles, giving license to freedom from the barriers of conventional appearance.  In stating, ‘When I butterfly, passersby look and get shook,’ Le1f was clear that he will attract attention, but that the rapper was not concerned about his unconventional ways.   It is interesting that the video showed men and women of different races, smashing the notion that only certain groups are interested in breaking conventions with existing gender roles. Le1f’s rallying call, where he asked the listener to persuade others to follow:  ‘Tell your phobic homey they should get into it/Unless they not feeling ready for revolution.’  In so doing, Le1f is no different than Janice Radway in Women Read the Romance in that both rapper and writer seek to raise consciousness about the failures of existing institutions.  

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